Corporate Brand Story: Sysmex Inostics

Baltimore, MD

Where science and empathy combine

Having previously taken the headshots of the executive team by the Inner Harbor, I was excited to bring my team back to Baltimore to capture the inner workings of the Sysmex Inostics lab in preparation for a rebranding launch and new website! It was all hands on deck! Makeup was happening for the entire team while we captured photos of the space and the people.

We started with empty office spaces and labs, then photographed portraits of the staff engaging with each other and the technology. They each had a story about why cancer research meant so much to them.

Hear from our client and see how Sysmex Inostics used the images on their new website in the video below!

Woman smiling at the camera
Picture of a middle-aged man in business attire, sitting at a high-tech desk with multiple computer screens, deeply engrossed in his work
Image of a woman sitting at a home office desk, working on a laptop, with a pet cat lazily sprawled over some of the paperwork.
Workers talking to each other at the office
Sysmex logo
Man sitting in his desk, smiling
Woman smiling at the camera with black clothes.
Internal view of the office
Image of a young woman focused on her laptop, seated at a clutter-free desk with a steaming cup of coffee to her right.
Photo of a diverse group of professionals engaged in a brainstorming session, sitting around a large wooden desk with laptops and documents spread out
Photograph of a casual office environment where a group of young people sits at a long communal desk, engaged in various tasks on their computers.
snapshot of a creative workspace, with an artist sitting at a desk, surrounded by sketchbooks, pencils and a drawing tablet

“Shala is the best photographer I've ever worked with! She shot the team well. She got everybody comfortable and giggling…she got the shots so we can continue our brand that speaks to the heart of what we do! I just can't thank you enough for being a part of the whole thing with us!”

— Tracy Vandenbroek, Sr. Director of Marketing and Strategy

A close-up shot of a scientist's gloved hand expertly manipulating a pipette, introducing a bright blue solution into a test tube
Laboratory workstation with protective goggles, lab coats and gloves, ready for the next scientific exploration.
Close-up shot of a microscope on a lab bench, ready for detailed examination of samples
An overhead shot of a modern, high-tech laboratory filled with cutting-edge equipment and a maze of stainless steel tables
People working at laboratory
Image of a woman dressed in a stylish blue coat
Group of people working in a laboratory
Woman using a high tech equipment in a laboratory
Image of a woman dressed in a stylish blue coat
Image of a scientist posing proudly in front of a complex piece of laboratory
Image of a scientist posing proudly in front of a complex piece of laboratory
Image of a scientist on a laboratory smiling
Image of a woman in a laboratory smiling
Workers engaging in a conversation at office
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